Jessica Fong
jyfong@umd.edu
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I am an Assistant Professor of Marketing at the University of Maryland's Robert H. Smith School of Business. My research focuses on quantitative marketing and empirical industrial organization, particularly in the context of digital platform design and consumer responses to information.
Publications:
Consumer Inferences from Product Rankings: The Role of Beliefs in Search Behavior [PDF]
with Olivia R. Natan and Ranmit Pantle
Management Science (Forthcoming)
How Effective is Suggested Pricing?: Experimental Evidence from an E-Commerce Platform [PDF]
with Puneet Manchanda and Yu Song
Journal of Marketing Research (Forthcoming)
The Effect of Downvotes on Content Creation: Evidence from Reddit [PDF]
with Varad Deolankar and S. Sriram
Journal of Marketing Research (Forthcoming)
Media attention: Michigan News
A Structural Neural Autopilot Analysis of Social Media Use Around the Pandemic Lockdown [PDF]
with Yi Xin, Lawrence Jin, and Colin Camerer
Journal of Economic Behavior and Organization (2026)
Integrating Neuro-Psychological Habit Research into Consumer Choice Models [PDF]
with Ryan Webb, Asaf Mazar, Julia Levine, Alexandra Wellsjo, Olivia Natan, Clarice Zhao, Phillippa Lally, Sanne de Wit, John O’Doherty, Andrew Ching, Raphael Thomadsen, Matthew Osborne, Peter Landry, Mark Bouton, Wendy Wood, Colin Camerer
International Journal of Research in Marketing (2025)
The Effects of Delay in Bargaining: Evidence from eBay [PDF]
with Caio Waisman
Management Science (2025)
Media attention: Kellogg Insight
Effects of Market Size and Competition in Two-Sided Markets: Evidence from Online Dating [PDF]
Marketing Science (2024)
Frank M. Bass Dissertation Paper Award Finalist, 2024
Debunking Misinformation about Consumer Products: Effects on Beliefs and Purchase Behavior [PDF]
with Tong Guo and Anita Rao
Journal of Marketing Research (2024)
Paul E. Green/Vithala R. Rao Award Finalist, 2024
Dog Eat Dog: Balancing Network Effects and Differentiation in a Digital Platform Merger [PDF]
with Chiara Farronato and Andrey Fradkin
Management Science (2024)
Can Facing the Truth Improve Outcomes? Effects of Information Avoidance in Consumer Finance [PDF]
with Megan Hunter
Marketing Science (2022)
Working Papers:
Algorithms, Biases, and Belief Polarization [PDF]
with Varad Deolankar and S. Sriram
Stated and Revealed Preferences for AI-Generated Content [PDF]
with H. Tai Lam and Olivia Natan
Major Revision at Marketing Science Frontiers
What Happens When Dating Goes Online? Evidence from U.S. Marriage Markets and Health Outcomes [PDF]
with Daniel Ershov and Pinar Yildirim
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