Jessica Fong

Assistant Professor of Marketing

University of Michigan Ross School of Business





Effects of Market Size and Competition in Two-Sided Markets: Evidence from Online Dating
Marketing Science (Forthcoming)

Debunking Misinformation about Consumer Products: Effects on Beliefs and Purchase Behavior with Tong Guo and Anita Rao

Journal of Marketing Research (2023)

Dog Eat Dog: Balancing Network Effects and Differentiation in a Digital Platform Merger with Chiara Farronato and Andrey Fradkin

Management Science (2023) 

Can Facing the Truth Improve Outcomes? Effects of Information Avoidance in Consumer Finance with Megan Hunter

Marketing Science (2022)

Working Papers:

The Effects of Delay in Bargaining: Evidence from eBay with Caio Waisman 
Minor Revision at Management Science

Content Generation on Social Media: The Role of Negative Peer Feedback with Varad Deolankar and S. Sriram
R&R at Marketing Science

A Structural Neural Autopilot Analysis of Social Media Use Around the Pandemic Lockdown with Yi Xin, Lawrence Jin, Matthew Shum, and Colin Camerer

R&R at Science Advances

Integrating Neuro-Psychological Habit Research into Consumer Choice Models with Ryan Webb,  Asaf Mazar, Julia Levine, Alexandra Wellsjo, Olivia Natan, Clarice Zhao, Phillippa Lally, Sanne de Wit, John O’Doherty, Andrew Ching, Raphael Thomadsen, Matthew Osborne, Peter Landry, Mark Bouton, Wendy Wood, Colin Camerer