Jessica Fong
jyfong@umich.edu
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I am an Assistant Professor of Marketing at the University of Michigan Ross School of Business. My research focuses on quantitative marketing and empirical industrial organization, particularly in the context of digital platform design and consumer responses to information.
Publications:
The Effects of Delay in Bargaining: Evidence from eBay [PDF]
with Caio Waisman
Management Science (Forthcoming)
Effects of Market Size and Competition in Two-Sided Markets: Evidence from Online Dating [PDF]
Marketing Science (2024)
Debunking Misinformation about Consumer Products: Effects on Beliefs and Purchase Behavior [PDF]
with Tong Guo and Anita Rao
Journal of Marketing Research (2024)
Dog Eat Dog: Balancing Network Effects and Differentiation in a Digital Platform Merger [PDF]
with Chiara Farronato and Andrey Fradkin
Management Science (2023)
Can Facing the Truth Improve Outcomes? Effects of Information Avoidance in Consumer Finance [PDF]
with Megan Hunter
Marketing Science (2022)
Working Papers:
Consumer Inferences from Product Rankings: The Role of Beliefs in Search Behavior [PDF]
with Olivia R. Natan and Ranmit Pantle
Major Revision at Management Science
Content Generation on Social Media: The Role of Negative Peer Feedback [PDF]
with Varad Deolankar and S. Sriram
Major Revision at Journal of Marketing Research
Media attention: Michigan News
How Effective is Suggested Pricing?: Experimental Evidence from an E-Commerce Platform [PDF]
with Puneet Manchanda and Yu Song
Major Revision at Journal of Marketing Research
Integrating Neuro-Psychological Habit Research into Consumer Choice Models [PDF]
with Ryan Webb, Asaf Mazar, Julia Levine, Alexandra Wellsjo, Olivia Natan, Clarice Zhao, Phillippa Lally, Sanne de Wit, John O’Doherty, Andrew Ching, Raphael Thomadsen, Matthew Osborne, Peter Landry, Mark Bouton, Wendy Wood, Colin Camerer
Major Revision at IJRM
A Structural Neural Autopilot Analysis of Social Media Use Around the Pandemic Lockdown [PDF]
with Yi Xin, Lawrence Jin, and Colin Camerer
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